Own your identity by testing outside norms

Growing up in a small town, Ryan always dressed to blend in—no splashes of colour, no loud logos. One weekend, he decided to borrow his sister’s glitter eyeshadow and a neon windbreaker. He wore them to the coffee shop around the corner, heart pounding. To his surprise, a few strangers smiled and complimented his look. He tapped his temple, realizing the sparkle made him feel bolder.

That single experiment turned into a weekend tradition: each Saturday he’d swipe on a new shade of makeup or test out a flashy jacket. Over time, Ryan charted how each change nudged his mood and demeanour. He suddenly felt more creative in brainstorming sessions and more open in social settings.

Behavioral studies on identity theory suggest that small “identity priming” exercises—like trying out alternative looks—can shift behaviours by 20%, unlocking hidden aspects of the self. By safe experimentation, you expand your identity, discovering strengths you already have inside, whether or not you keep the glitter on every day.

Choose one eye-opening experiment—makeup, a bold jacket, or an out-of-the-norm haircut—and schedule it for this weekend. Afterward, spend five minutes journaling how it felt and noting how people responded. Ask one trusted friend what vibe they sensed in you. Then list the strengths—confidence, creativity, resilience—you tapped into. Use these insights to lean into that side of yourself, even in regular attire. Try it tomorrow.