Reclaim free reach by posting native content that drives engagement

On Facebook, your brand isn’t just another page—it’s a participant in a massive, always-on conversation. Yet too many posts look like banner ads with links off to external sites. Facebook notices when you try to drive traffic away and quietly dials down your reach. The antidote? Native engagement. Post your videos directly on Facebook rather than linking elsewhere. Facebook’s algorithm rewards its own files, so your demo clips and team interviews show up in more newsfeeds.

Don’t underestimate Live. When you stream in real time, Facebook sends a special push notification to anyone who ‘likes’ your page, effectively guaranteeing an initial surge in viewers. It’s a built-in referral to your biggest advocates. If you need space for longer text, try Facebook Notes—its own version of blogging inside the platform—to keep readers scrolling through your content without hopping over to a separate website.

Finally, embrace the power of recirculation: choose a previously successful post every couple of weeks, reply to any comments you missed, and spark a fresh wave of ‘Likes’ and replies. That bump tells Facebook your content is evergreen and worth sharing again. By living Facebook as more than just a billboard, you unlock free reach and sustained community growth.

Upload all videos directly to Facebook, ditching off-site links—this signals to the algorithm that users stay on your page. Pick one weekday to host a short live session, ensuring built-in alerts and peak viewership. For deeper written dives, use Facebook Notes instead of blogs on a separate URL. Every fortnight, revisit an old hit: reply to comments you missed, and give that post new oxygen. By treating each piece as native, evergreen, and human-led, you’ll reclaim organic reach fast.