Meet customers where they already spend their time online
You drop into a Twitter chat about digital marketing but find only crickets. You decide to test Instagram, only to watch your posts vanish behind a flood of memes. Frustrating, right? You’ve been scattering your efforts everywhere without stopping to consider where your real audience hangs out.
Remember how you spend your time online. If you binge YouTube tutorials after work, your customers probably do too. If they swear by Facebook groups for parenting tips, that’s where you need to be—not chasing obscure platforms nobody visits. Focus feels like tethering yourself instead of free-falling into endless networks.
Once you anchor yourself in the top two platforms your audience already loves—say LinkedIn for your B2B contacts and Instagram for the wider community—you’ll reach more people with less effort. Your content will land where it matters, not get lost where it won’t. Suddenly, your notifications buzz with real engagement and genuine connections emerge.
You’ll start by reaching out with a quick poll to your best customers—ask them to name their top social spots. Next, take ten minutes to spy on your competitors: where are they actually winning conversations? Then choose two platforms to master, rather than chasing every shiny new app. Focus your posts where your audience already is and watch your efforts multiply without spreading yourself too thin.
What You'll Achieve
Internally, you gain clarity and save time by concentrating on platforms that drive real results. Externally, you deepen customer engagement where it counts, boosting brand visibility and creating stronger community bonds.
Anchor your presence in their favorite hangouts
Survey your audience
Ask current customers which social platforms they use most often—include quick polls in email newsletters or brief survey links on your website.
Audit competitor locations
Search for your competitors on Twitter, Instagram and niche forums. Note where you see high engagement so you can occupy the same spotlight rather than chasing empty channels.
Focus on top two platforms
Choose only two platforms with the highest potential ROI. Dedicate effort to mastering these rather than diluting your team across five or six networks.
Localize if needed
For B2B, prioritize LinkedIn and relevant trade forums. For consumer-facing brands, lean into Instagram and TikTok trends if your audience skews younger.
Reflection Questions
- Which two social networks get the most authentic feedback from your customers?
- What channels are you wasting time on with little payoff?
- How can you test one new platform without abandoning your core channels?
- In what ways can focusing on fewer networks actually create more impact?
- What poll or question can you send this week to learn your customers’ true online habits?
Personalization Tips
- A freelance graphic designer polls clients via email to discover they prefer Instagram over Pinterest—so she focuses her own posts there.
- A fitness coach finds competitors thrive on Twitch where gamers work out on camera—so he streams weekly HIIT classes on Twitch.
- A local coffee shop surveys 100 patrons and learns 80% use Nextdoor—so they post their daily special to that neighborhood network.
- An accountant identifies a niche subreddit for small-business owners and posts answer threads every Wednesday.
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
Ready to Take Action?
Get the Mentorist app and turn insights like these into daily habits.