The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Why human connection beats algorithms for business success

Carlos Gil

2019

8 Key Insights

About This Book

Discover how traditional advertising has given way to authentic engagement and why mastering human-centric marketing is your key to standing out. This guide takes you on a transformative journey from broadcasting one‐way messages to building genuine, multi‐way conversations. Learn to harness employee and customer advocates, craft compelling stories, and navigate the ever-shifting landscape of social media and AI. By embracing a people-first philosophy, you’ll unlock deeper loyalty, expand your reach, and drive measurable business growth—without throwing money at ineffective ads.

About the Author

Carlos Gil is an international keynote speaker, award-winning digital storyteller, and CEO of Gil Media Co. With over a decade leading social media strategy for LinkedIn, Winn-Dixie, and BMC Software, his work has been featured in CNNMoney, Harvard Business Review, and Entrepreneur. A first-generation Latino American, Carlos leverages personal adversity and vibrant authenticity to teach businesses how to humanize their brands and build lasting customer relationships.

Biggest Takeaway

You’ll learn to create magnetic two-way dialogues that boost organic reach by up to 20%. Activate employees and customers as powerful brand ambassadors, turning every interaction into fresh leads. Master algorithm-friendly, native content formats on Facebook, Instagram, and LinkedIn to reclaim free visibility. Build a resilient personal and corporate brand with storytelling tactics that outlast fleeting trends. And finally, future-proof your strategy by doubling down on human connection in the age of AI and automation.

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