Turn your vision into a magnetic manifesto

Back in 2005, when Mindvalley was little more than four friends and a dusty warehouse, Vishen realized that job postings listing “required skills” weren’t cutting it. He’d approach candidates armed with Excel tests and coding puzzles, only to have them walk away shaking their heads at the location—and never pick up the phone again. One late night he grabbed a notepad and scribbled ten bullet points about the company’s soul, not its software. He wrote about daring dreams, radical creativity, treating teammates like family, and never settling for vanilla results. Within weeks, the warehouse overflowed with interviewees, including top talent from four continents—all drawn by a manifesto they felt in their gut. Twenty years later, Mindvalley’s manifesto still radiates on their career page, and every new hire signs a copy on day one. This simple list of beliefs became the company’s lodestar, aligning vision, values, and talent in one magnetic pull.

Think about what truly gets your heart racing—innovation, justice, connection—and write it down as a short, sharable manifesto. Frame it in bold statements that stop people scrolling and spark curiosity. Share it on your primary channel and watch as the right collaborators come knocking.