Quit the losers, focus on tomorrow’s winners

Medium - Requires some preparation Recommended

I once paid thirty bucks to see a midnight premiere of a sci-fi film. An hour in, I leaned over and whispered to my partner, “Let’s go.” But the price tag was gone, so I stayed slumped in the seat, wincing every time the hero mumbled.

By morning, I admitted I’d wasted two hours and thirty dollars—yet I still felt too guilty to ask for a refund when the theatre was packed at Matinee. Money gone, time gone; the display of my own folly was the final insult.

That day I learned the sunk cost fallacy runs deep. Until you see losses as irrecoverable, you’ll stay in bad movies, faltering investments or dead-end projects. The past is sunk—only future gains matter.

From now on, whenever I feel trapped by past spending, I pause and focus on the single question: “Will this move me forward?” If the answer is no, I walk away without a second thought.

You’ve spent too much already—time, money or sweat—and it’s tempting to soldier on just to ‘make it count.’ But that only drags you deeper. First, clearly label past costs so they can’t sneak into your mind again. Then spell out your future goals in black and white. Finally, set a monthly alarm to review each commitment against those goals. If it fails to help you move forward, close that chapter and reclaim your energy. Give it a try on your next review night.

What You'll Achieve

You’ll free yourself from guilt over past investments, sharpen focus on future benefits and boost your time and energy efficiency.

Cut losses without guilt

1

Spot sunk costs

List time, money and energy you can’t recover—then mentally bracket these figures so they can’t sway your decision.

2

Define future goals

Write down the exact future outcomes you want—whether it’s profit targets, extra free time or lower stress—to guide your next move.

3

Regular check-ins

Schedule a monthly calendar reminder to review each commitment against your goals; cancel the ones that fail to meet criteria.

Reflection Questions

  • What commitments am I maintaining only because I ‘already spent so much’?
  • Which future benefit truly justifies continuing this project?
  • How different would my life look if I cancelled one poor-performing commitment today?

Personalization Tips

  • Relationship check: if a partnership delivers no happiness for months, ask: ‘Are we bringing me closer to my long-term goals?’
  • Project review: if a training course drains resources but shows no ROI, cancel it despite past costs.
  • Subscription purge: once a quarter, delete services you haven’t used in two months, regardless of what you paid.
The Art of Thinking Clearly
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The Art of Thinking Clearly

Rolf Dobelli 2011
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