The Art of Thinking Clearly

Spot and avoid your biggest thinking traps for smarter decisions

Rolf Dobelli

2011

7 Key Insights

About This Book

Every day you make dozens of choices—yet often, invisible habits, hidden mental shortcuts, and emotional blind spots sabotage your best intentions. This collection of bite-sized insights exposes the 99 most common thinking errors, from overestimating your odds of success to clinging to bad investments or chasing shiny new ideas. You’ll learn to spot pitfalls (like the sunk cost fallacy and confirmation bias), replace them with practical decision rules, and finally regain control of your judgment. Packed with vivid examples and clear steps, it’s the ultimate guide to thinking—and living—more clearly.

About the Author

Rolf Dobelli is a bestselling author and entrepreneur who spent years interviewing psychologists, economists, and neuroscientists around the globe. Formerly a CEO in the publishing world, he now writes full-time on clear thinking and behavioural science, advising executives and investors on sharpening their judgment. His work has been translated into over thirty languages and featured in The New York Times, The Guardian, and USA Today.

Biggest Takeaway

Discover how to: • Evaluate risk honestly by including failures alongside successes. • Cut losses without guilt by focusing on future gains, not past investments. • Reduce stress and indecision by clarifying your real priorities. • Make better financial, career, and personal decisions with proven cognitive tools. • Instantly recognise and avoid 99 classic mental traps that drain time, money, and energy.

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