The Art of Social Media: Power Tips for Power Users

Why playing it safe on social media is your biggest mistake

Guy Kawasaki, Peg Fitzpatrick

2014

8 Key Insights

About This Book

Step into a new era of online influence where every post, profile tweak, and curated share becomes a turbocharged engine for your personal or business brand. You’ll discover how to craft a profile that wins trust in five seconds, feed an insatiable “Content Monster” with the perfect balance of creation and curation, and master the bold strategies that top influencers swear by. Real-world case studies, psychological frameworks, and hands-on action plans ensure you’ll not only learn but implement. Get ready to transform your social-media presence from “meh” to magnetic.

About the Author

Guy Kawasaki co-founded Alltop and served as Apple’s chief evangelist, helping turn products into cultural icons. Peg Fitzpatrick is a top social-media strategist whose campaigns for global brands have generated millions of interactions. Together, they blend battle-tested tactics, fresh psychological insights, and a passion for simplicity—no fluff, just results.

Biggest Takeaway

By applying these insights, you’ll dramatically boost engagement, doubling likes, comments, and reshapes in weeks. You’ll optimize your profile to convert casual visitors into loyal followers, establish a content pipeline that never runs dry, and harness behavioral science techniques for maximum impact. Expect clearer brand identity, more meaningful interactions, and measurable growth—whether you’re a solopreneur, marketer, or team leader.

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