Unlock Exponential Impact with Permissionless Leverage

Imagine you wrote a short piece of code at dusk. By morning, that code powers a simple web tool used by hundreds—or thousands—while you’re still dreaming. There was no boss to sign off, no investors to approve. You hit publish, and a server in a distant data center churns away like an army of robots.

This is permissionless leverage: products with zero marginal cost of replication. Once you push software, videos, or articles online, every additional user or reader costs nothing. Your single hour of effort can scale a thousand or a million times over.

Economists call this “nonrivalrous goods.” Your one copy doesn’t diminish with use. Behavioral science shows creators who embrace this think in terms of infinite reach, not finite hours. It transforms your input–output curve from a flat line into an exponential climb.

But it’s not just code. A blog post, podcast episode, or e-book acts the same way. Each is a mini-factory working while you’re at lunch or asleep. Harnessing these tools means you own your own means of production—and you don’t even need permission to start.

First, take stock of free platforms where you can publish without waiting for permission. Then select one medium—writing, coding, video, or audio—and commit to your first public piece this week. Finally, set up simple automation or scheduling tools so that once completed, your work reaches your audience around the clock. Launch it today.