Share your journey to attract the right partners and co-founders

Back in 2018, I posted my first public “lemlist” update to a handful of friends—one line about adding personalized images to cold emails. I expected no response. By noon, someone DM’d: “I’ve been experimenting with video outreach—mind if I pick your brain?” That message led to a three-hour call and eventually introduced me to my co-founders.

As I continued daily documentation—revealing bugs, metrics, and wild ideas—I built a trail of digital breadcrumbs. Developers watching my errors would message offers to help, marketers would suggest growth hacks, and potential customers debated features. Soon, it wasn’t just about visibility; it was about magnetizing the right people.

In identity theory, sharing our journey signals a fixed sense of self—"I am building this vision and I invite you in." It demonstrates commitment and creates social proof that attracts collaborators who believe in the same mission. Without writing perfect code or marketing copy, simply chronicling each step summoned the exact talent we needed.

Each evening, pause and post one real insight or challenge—no fluff—on your chosen platform. Pose a direct question to your audience to spark dialogue, then personally thank and follow up with anyone who engages. Over time, these small daily touches build credibility and naturally attract people eager to join your journey. Give it a try tonight.