The 12 Week Year

Why annual plans fail and short cycles win big

Brian P. Moran, Michael Lennington

2009

8 Key Insights

About This Book

Imagine finishing that blog series, thesis chapter, or novel draft in just three months instead of dragging it out all year. By harnessing the power of urgency and a strategic 12-week rhythm, you’ll beat procrastination, cut stress, and build unstoppable momentum. You’ll learn to craft a vivid vision, translate it into focused weekly plans, and protect your writing time with a bullet-proof schedule. Say goodbye to all-nighters, scattered apps, and missed deadlines. In just one cycle, you’ll transform how you write, reclaim your work–life balance, and gain the confidence to tackle any project—and have fun doing it.

About the Author

An experienced political science professor and lifelong productivity geek, our author has written millions of words—books, articles, blog posts, and more—using this very system. He’s guided hundreds of students and professionals to finish dissertations, newsletters, and novels while raising a family and juggling side projects. With over twenty years of tinkering, teaching, and refining this approach, he’s your ideal coach on the path to writing success.

Biggest Takeaway

• Produce more writing in less time by creating a healthy sense of urgency every week. • Replace overwhelm with clarity by breaking big projects into focused 12-week goals and tactics. • Stay motivated with a clear vision and regular feedback loops, eliminating writer’s block and burnout. • Build consistent writing habits with protected time blocks and accountability so you never wonder what to do next. • Boost your confidence as you hit milestones, refine your strategy, and celebrate small wins along the way.

View on Amazon