Adopt extreme ownership and treat every outcome as your responsibility

Hard - Requires significant effort Recommended

When something goes wrong, the easiest path is blame. The supplier was slow. The client changed scope. Traffic was bad. These statements might be factually correct, but they are strategically useless. They remove your agency and teach your brain to wait for luck. High performers flip the frame: if it touches my world, it’s my responsibility.

This isn’t about guilt, it’s about control. If a meeting fell apart because the prospect didn’t show, you ask, What did I fail to ensure? Double confirmation? A backup channel? A compelling agenda sent in advance? If your workout streak died because the gym was closed, you ask, Why didn’t I keep a home plan ready? Agency breeds creativity. As you collect these questions, you start designing against failure: alternate suppliers, pre‑meeting nudges, backup power, earlier departure times.

There’s a micro‑anecdote that sticks with me. A team missed a big deadline when a key file corrupted. The lead could have complained about software. Instead, she instituted nightly offsite backups and a rule that major drafts lived in two places. In the next crunch, a laptop died on a train, and work continued from the cloud. The office smelled like burnt coffee that day, but nobody panicked.

Psychologically, this is an internal locus of control. People with it believe they influence outcomes, which correlates with greater effort and persistence. Learned helplessness—believing nothing you do matters—kills initiative. Adopting responsibility language (“I didn’t ensure…”) reshapes identity and primes problem solving. Over time, safeguards become systems, and systems make luck less relevant.

Take one recent miss and rewrite it beginning with “This happened because of me,” then identify three levers you could have controlled and design a simple safeguard for each, assigning an owner and a date. Start using responsibility language—swap “they didn’t” for “I didn’t ensure”—and listen to how it changes your options. Set a reminder for a five‑minute Friday review to capture one safeguard you’ll add next week. Begin with the last miss that still bugs you and close the loop today.

What You'll Achieve

Internally, you’ll feel more in control and less reactive. Externally, you’ll reduce repeat failures by installing simple safeguards that prevent common breakdowns.

Rewrite events with “because of me”

1

Audit a recent setback

Pick one missed target or conflict. Write the story the way you tell it now. Then rewrite it starting with, “This happened because of me,” and list three controllable levers you ignored.

2

Design safeguards for next time

For each lever, create one prevention plan (backup power, second vendor, earlier outreach, confirmation texts). Put dates, owners, and reminders on them.

3

Practice responsibility language

Replace “they didn’t” with “I didn’t ensure.” Say it out loud once daily. Language shapes ownership and nudges behavior.

Reflection Questions

  • Which recurring issue would disappear if I owned it fully?
  • What safeguard would have prevented 80% of last week’s pain?
  • Which phrases do I use that leak responsibility, and what will I say instead?
  • How will I test one safeguard this week?

Personalization Tips

  • Home: Power outage spoiled food, so you buy a small generator and a cooler and set a quarterly test reminder.
  • Work: A client ghosted, so you implement double confirmation and backup invite channels for key meetings.
The 10x Rule: The Only Difference Between Success and Failure
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The 10x Rule: The Only Difference Between Success and Failure

Grant Cardone 2011
Insight 4 of 8

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