Superconnector: Stop Networking and Start Building Business Relationships that Matter

Why Traditional Networking Fails and How Generosity and Context Build Powerful Connections

Scott Gerber, Ryan Paugh

2018

8 Key Insights

About This Book

Superconnector guides you beyond the old “collect-business-cards” approach into a world where every relationship is a two-way street of genuine value. You’ll discover how to think, speak, and act like a connector—strategically curating your network, embedding context into every conversation, and surprising others with habitual generosity. Through real-world examples, you’ll learn to harness the power of meaningful introductions, master the art of selectivity, and build remarkable experiences that leave people wanting more. Read on to transform your social capital into limitless opportunity and become the person everyone wants to know.

About the Author

Scott Gerber and Ryan Paugh are entrepreneurs who joined forces in 2010 to found the Young Entrepreneur Council, now North America’s leading organization for business owners under forty. Recognized by Forbes and the Wall Street Journal, they have built powerful communities that have raised millions in capital, forged thousands of partnerships, and generated multi-million-dollar businesses. Scott is a former Hollywood producer turned business consultant; Ryan is a master operations strategist who built thriving ventures from scratch.

Biggest Takeaway

You will learn to replace shallow networking with deep connecting that yields real results. You’ll gain clarity about your natural strengths and how to use them to cultivate an authentic, high-value network. You’ll acquire step-by-step methods for making powerful asks and seamless introductions. You’ll discover how to design gatherings so remarkable they become legends in your community. Ultimately, you’ll unlock the skills to transform goodwill into opportunity—faster, easier, and more genuinely than ever before.

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