Use constraints and subtraction to make better, braver choices

Hard - Requires significant effort Recommended

Limitless options sound freeing, but in practice they paralyze. Constraints shrink the search space so you can move. They also create style. When you cut tools, time, or scope, you have to make bolder choices with what’s left. That’s why short forms often feel punchy and clear, and why some of your favorite works are memorable for what they left out, not what they crammed in.

A team I worked with ran a constraint sprint: seven days, 30 minutes a day, one audience, one core message, two colors. By day three, their work started to rhyme in a good way. The constraint gave them a rhythm, and the rhythm freed them to play. They tossed a cherished transition that didn’t earn its keep. Losing it made space for a cleaner beat.

Subtraction reveals structure. If you remove a crutch, your habits become visible. I once banned my favorite slide transition for a week and learned I was using it to paper over weak logic. The fix wasn’t a better animation, it was a better argument. My notes had fingerprints on the edges by the end. That’s how you know you thought with your hands.

Research on choice overload shows that too many options reduce satisfaction and performance. Creative constraint raises fluency at first, then originality as you learn to exploit the rules. Negative space, in design and writing, guides attention by what’s omitted. I might be wrong, but brave work often starts with a rule you take seriously enough to matter and lightly enough to break if the work demands it.

Write down three constraints you’ll honor for a 7‑day sprint—time, tools, and scope—and put them where you can see them. Each day, make one tiny piece inside those limits so you can feel the rhythm a rule creates. Midweek, subtract one element you lean on too much and watch what shape appears in the empty space. After day seven, make a quick keep/kill list so your next project inherits only the constraints that sharpened your focus. Set your start date now.

What You'll Achieve

Internally, reduce overwhelm and increase courage by shrinking choices and trusting negative space. Externally, produce a focused series and a personal rule set that accelerates future projects.

Design rules that force focus

1

Pick three constraints.

Choose limits on time, tools, and scope, like 30 minutes, one color, and one audience. Write them where you can see them.

2

Run a 7‑day constraint sprint.

Make one tiny piece each day under the same rules. Consistency reveals what the constraint makes possible.

3

Subtract one element.

Remove a habitual crutch, such as your favorite transition or a go-to dataset. Notice what emerges in the empty space.

4

Debrief with a keep/kill list.

After the sprint, list which constraints improved focus and which choked quality. Keep the helpful ones for your next project.

Reflection Questions

  • Which three constraints would make your next piece easier to start?
  • What can you subtract that forces a clearer structure?
  • When in the past did a limit improve your work?
  • How will you decide which constraints to keep for future projects?

Personalization Tips

  • Writing: Limit yourself to 200 words and one scene for a week.
  • Design: Use only black and one accent color across three mockups.
  • Engineering: Ship a daily micro‑tool in under 40 lines of code.
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
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Steal Like an Artist: 10 Things Nobody Told You About Being Creative

Austin Kleon 2012
Insight 8 of 8

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