How an 80/20 Deposit Strategy Keeps Your Followers Hooked

You open your scheduler and cringe: last month’s calendar is littered with sale announcements, event invites, and product pushes. Your phone buzzes with low likes, and you wonder why no one seems to care. You’re in the red—you’ve made too many withdrawals without enough deposits.

Then you remember the concept of a social media bank account: you need to give more than you take. You decide to audit the last 20 posts. You discover only 2 were pure value and 18 were promotional. Instant insight—no wonder engagement is tanking.

So you build a new template in your editorial calendar: 4 help-your-audience posts and 1 clear call to action each week. You draft shareable tips, inspiring quotes, behind-the-scenes photos. The next week, your followers are liking, commenting, and sharing again. That balance of give and get reignites their interest.

This approach draws on the Pareto principle: just 20% of your posts power 80% of your results. By budgeting your content into deposits and withdrawals, you’ll feel less self-promotion guilt and more creative freedom.

You start by listing every post type you used recently—some deposits, some withdrawals. You then count them to see if you tipped the scale too far into promotion. Next, you plot a new schedule, giving yourself permission to post 4 value pieces for every request. Finally, you watch your analytics to see the lift in engagement and tweak as needed. Try it tonight.