Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Why chasing virality kills your growth and consistent branding wins instead
About This Book
Transform your brand’s social media presence from random posts into a strategic growth engine. You’ll learn how to craft irresistible stories, build a steady engagement ladder, and balance value-rich content with calls to action. Through vivid real-world examples—a bakery’s surprise “free croissants” stunt, a fitness gym’s true-to-life pull-up challenge, and more—you’ll discover how to avoid the volatility of “going viral” and instead earn real, lasting connections. Follow a simple, repeatable system that elevates your reach, deepens audience empathy, and turns followers into loyal customers.About the Author
Claire Diaz-Ortiz is one of Fast Company’s Top Ten Social Media Mavens and the first person to bring the Pope onto Twitter. She’s consulted for billion-dollar companies, nonprofits, and startups, and helped multiplatform bestsellers grow by 20% through social marketing. An early employee at Twitter and author of six books, Claire coaches brands on social strategy and leads workshops worldwide to help them tell stories that stick.
Biggest Takeaway
By applying these proven strategies, you’ll achieve steady follower growth, more meaningful online interactions, and higher conversion rates. You’ll master the 80/20 social media budget to deliver 80% value and 20% calls to action, dramatically boost your reach with the right hashtags and influencer partnerships, and navigate every platform—Facebook, Instagram, Twitter, LinkedIn—with confidence. Expect a tangible uptick in engagement metrics and real-world sales results within weeks.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Building an Engagement Ladder Beats Chasing Virality Every time
How an 80/20 Deposit Strategy Keeps Your Followers Hooked
Why Random Breaks Are the Secret Sauce for Social Media
Why Skipping Brand Marketing Spells Disaster for Direct Sales
How Empathy Multiplies Engagement on Social Media Instantly
The Long Game of Influencer Outreach That Pays Off Big
Your Profile’s One-Liner Can Make or Break First Impressions
Why the Right Hashtag Feels Like Steroids for Your Content
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