Make your work spread by obeying the law of remarkability

Two teams released internal tools in the same month. One was solid, saved a bit of time, and vanished. The other had a stunning before‑and‑after view that cut a common task from ten minutes to two. It shipped in the team’s busiest Slack channel, came with a 90‑second screencast, and ended with, “If this helped, send it to a PM who fights the same fire.” Within a week, four teams adopted it. The difference wasn’t luck. It was design.

People share what they can easily describe and easily find. If your project has a single image, stat, or experience that makes others go “wow,” they’ll talk. If you place it in a venue built for sharing, they’ll spread it. An engineer I know open‑sourced a tiny library that did one annoying thing perfectly. He tweeted a short gif of it in action. The sound on his phone buzzed for hours. Stars piled up. He had created a remark moment and launched it where remarks travel.

This isn’t superficial. It’s empathy for how attention works. Busy colleagues and customers don’t become your distribution plan because you hope they will. You give them a memorable hook and put your work where the right people already gather. Over time, that habit compounds into reputation and reach.

Before you launch your next project, add a single remarkable element that’s easy to show or describe, then pick a venue where your audience already shares—an internal Slack, a niche forum, a newsletter, or a repo—and package your work with a short demo so people can see the value in under two minutes. When someone benefits, ask them to pass it to one specific person who would too. You’re not begging for virality, you’re designing for talk. Draft your remark moment today.