Sell or Be Sold: How to Get Your Way in Business and in Life

Turn every encounter into a win with unconventional persuasion secrets

Grant Cardone

2008

8 Key Insights

About This Book

Imagine waking up every morning knowing that nearly every interaction could deliver exactly what you want. By mastering the universal art of persuasion, you’ll turn routine conversations—whether at home, the office, or the checkout line—into powerful moments of influence. This high-energy guide shows you how to sell yourself, your ideas, and your projects ethically and effectively, so you never lose out on opportunities again. With vivid, real-world examples and clear step-by-step tactics, you’ll learn to eliminate objections, build unshakeable confidence, and win every negotiation.

About the Author

Grant Cardone is a serial entrepreneur, real estate investor, and New York Times bestselling author who has taught sell-out crowds in over 50 countries. After building multiple eight-figure businesses from scratch, he became a sought-after speaker and sales strategist, known for his no-nonsense approach and relentless energy. Grant also stars in the hit reality series Turnaround King and has been featured on CNBC, Fox News, and CNN. He lives in Los Angeles with his wife, actress Elena Lyons, and their daughters.

Biggest Takeaway

You will learn to break through indifference by agreeing first and building genuine rapport. You’ll discover why price almost never stops a sale—and how to uncover the real drivers of decision. You’ll master the 10X approach to take massive, targeted action that guarantees more leads, appointments, and closed deals. You’ll also get proven methods for turning every ‘no’ into a stepping-stone for future success and for converting every contact in your network into a potential client.

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