See You on the Internet: Building Your Small Business with Digital Marketing
Why everything you know about digital marketing leaves you confused and how a simple framework fixes it
About This Book
Imagine a world where every click, click and conversion in your business is driven by clarity, confidence, and a proven process rather than gut feeling or guesswork. In these pages, you’ll walk step by step through a deceptively simple yet powerful digital marketing framework that aligns every action with your most important goals. You’ll learn to set specific targets (no more “make more money”), choose the right metric to track real progress, and run manageable experiments that deliver actionable insights. Ultimately, you’ll transform confusion into confidence, spending less time chasing shiny new tools and more time building strategies that actually work for your small but mighty business.About the Author
Avery Swartz founded Camp Tech to teach non-technical people essential digital skills. With over a decade of experience as a web designer, author, and small-business owner, she has guided thousands of entrepreneurs through website builds, marketing campaigns, and technical migrations. A sought-after speaker and teacher, Avery’s blend of practical advice, clear frameworks, and empathetic coaching makes digital strategy approachable and actionable for every learner.
Biggest Takeaway
By applying these insights, you’ll gain the ability to: set crystal-clear business goals tied to measurable metrics; execute lean, low-risk digital campaigns that reveal what works; build a website that’s fast, accessible, and mobile-ready; protect your customers and your brand with rock-solid data security; craft authentic, high-impact content that attracts and retains your ideal audience; and climb search rankings using proven SEO techniques. You’ll replace overwhelm with focused action—and watch your business grow.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why digital marketing without a framework always feels like shooting in the dark
Why setting vague goals guarantees digital marketing failure
How owning every domain name protects your brand and gives you freedom
Why a slow, non-responsive website costs you customers and trust
Why ignoring digital security is like leaving your front door wide open
Why authentic content builds real customers faster than slick ads
Why ignoring SEO is like planting a garden you never tend
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