Remember: The Science of Memory and the Art of Forgetting

Remember more, forget less, and transform your relationship with memory

Lisa Genova

2021

7 Key Insights

About This Book

Imagine never losing your keys, your train of thought, or that brilliant new idea. In this guide you’ll discover how everyday mental habits, from paying attention to creating vivid cues, can turn your brain’s built-in design into a superpower. You’ll learn the science of why some memories endure for decades while others vanish overnight, and how to harness sleep, context, and even deliberate forgetting to sharpen recall, reduce anxiety, and boost creativity. By adopting these evidence-based strategies, you’ll forge a healthier relationship with memory—freeing yourself from frustration, fear, and forgetfulness and unlocking the full potential of your mind.

About the Author

Lisa Genova is a neuroscientist and bestselling author who has spent over a decade lecturing on memory and brain health. Her expertise has guided thousands to overcome memory challenges and fear of dementia. Combining cutting-edge research with relatable storytelling and practical guidance, she empowers readers to take control of their brain’s own miraculous capabilities. Lisa lives in Massachusetts with her family and continues to develop new ways to help readers remember more, forget less, and enjoy a healthier mind.

Biggest Takeaway

By applying these insights you’ll notice: • Increased recall of names, tasks, and details by training attention and using simple cues. • Sharper focus and faster learning through attention-boosting techniques and working memory hacks. • More durable long-term memories by harnessing sleep, spaced practice, and self-testing. • Less stress and anxiety about forgetting by understanding normal memory limits and mastering intentional forgetting. • A protective “cognitive reserve” that strengthens your brain against aging and dementia, achieved with lifestyle changes and mental challenges.

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