Curb reward‑chasing to make smarter, calmer decisions under pressure

Hard - Requires significant effort Recommended

Alan loved the rush of a trade that looked obvious. The news hinted at a bailout, and his screen glowed green. He bought a large position, then doubled down when the price dipped. His hands felt warm on the keyboard, and the chat room cheered him on. When the rebound failed to arrive, losses forced him to sell, then buy again on the next rumor. By the time reality settled, most of his savings were gone.

A mentor reviewed the pattern with him. The problem wasn’t a lack of intelligence, it was reward sensitivity—the brain’s dopamine system lighting up at the prospect of a win, drowning out warning signals. They rebuilt his process. Every trade needed a one-page thesis, a position cap, and a stop rule decided in advance. Hype channels stayed closed during decisions. Premortems became as routine as coffee: “What breaks this?”

The first month felt slow, even boring. But he noticed something new. He slept. The wins were smaller, the losses smaller still, and the curve of his equity flattened into a steady rise. In a later downturn, he cut risk automatically while others chased false bottoms. His notebook carried a simple line: “When it feels thrilling, check the brakes.”

This approach mirrors findings that overconfidence and reward-chasing increase risk-taking, while pre-defined rules, outside views, and “cool” cues keep the prefrontal cortex engaged. By designing brakes before the thrill, you let caution save you without needing willpower in the heat of the moment.

Before your next high-stakes decision, write a one-page case with expected outcomes, stop rules, and kill criteria, then step away for a night or ask for an outside view. Strip out hype sources while you decide and add a cool cue like a checklist or timer to slow you down. Ask, “What would make this a bad bet?” and capture the answers where you can see them. Commit only after your brakes are visible. Try it once on a modest decision and track how you feel and perform.

What You'll Achieve

Internally, feel calmer and less swayed by thrill. Externally, reduce avoidable losses, improve consistency, and protect long-term goals.

Install brakes before the thrill arrives

1

Pre‑define red lines

Set specific stop rules (loss limits, time caps, criteria) before you start. Write them where you can see them during the decision.

2

Separate generation from commitment

List options and expected outcomes, then pause. Sleep on it or get an outside view before you commit.

3

Create anti‑buzz cues

Remove stimuli that amplify risk-taking (e.g., hype chats, flashy dashboards). Add cool cues like a checklist or a timer.

4

Use FUD wisely

Invite Fear, Uncertainty, and Doubt to the table by asking, “What would make this a bad bet?” Capture the answers before acting.

Reflection Questions

  • Where do you most feel the pull of the thrill?
  • What stop rules will you honor even when excited?
  • Who can give an outside view without skin in your outcome?
  • What hype sources should you mute during decisions?

Personalization Tips

  • Investing: You cap position sizes at 2% and require a one-page thesis before buying.
  • Product: Before green-lighting a launch, a team runs a premortem and lists three kill criteria.
  • Health: You decide on a bedtime before night scrolling so rewards don’t hijack your plan.
Quiet: The Power of Introverts in a World That Can't Stop Talking
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Quiet: The Power of Introverts in a World That Can't Stop Talking

Susan Cain 2012
Insight 6 of 8

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