How to Get Your Work Seen by Picking the Right Channels

You spent hours crafting the perfect slide deck, but then you hit ‘send’ on the wrong email thread. Crickets. No one saw it. We’ve all been there—great work, zero eyeballs. The culprit? Misaligned channels. Each piece of content has its ideal home, just like fish thrive in different depths.

Think about your last big announcement: was it a long-form document? Email might’ve been best. A quick poll? Maybe a chat app nailed it. When you ignore these natural habitats, your message vanishes into the noise.

One evening, you test two channels—posting a checklist in your team’s shared drive and pinning it in the group chat. The next morning, you find responses flooding in from the chat version. A fuzzy notification buzzed just right. That little experiment saved you from repeating the mistake at your next step.

Channels perform sorting and accumulation—they gather your work and deliver it efficiently. By aligning content type with platform, you’ll move from “Did you see this?” to “I saw it, I love it.”

Start by listing the formats you want to share—doc, image, video, or live talk. Then jot down where your audience hangs out, whether it’s a chat group, email list, or shared drive. Match each content type to the channel that suits it best and schedule your posts. Check back in a week to see where people actually responded and refine your channel map. Give it a try in your next project.