Principles of Marketing

Your secret weapon to beat tuition costs and become a marketing pro before graduation

Philip Kotler, Gary Armstrong

1980

8 Key Insights

About This Book

Imagine transforming scattered study hours into a laser-focused six-week sprint that pinpoints exactly what you need to know to master marketing. You’ll customize your own plan with instant diagnostic feedback, dive deep into key concepts—from the 4Ps to pricing psychology—then reinforce each topic with full-length practice exams. Picture walking into test day calm and confident, knowing you’ve honed your weak spots and sharpened your strengths. This guide doesn’t just review material—it turns you into a savvy market strategist ready to earn college credit and cut your tuition by hundreds of dollars.

About the Author

Dr. Anindya Chatterjee teaches marketing at Slippery Rock University and brings deep research experience to your study plan. Dr. James R. Ogden chairs Kutztown’s Marketing Department and has shepherded countless students to exam success. Dr. James E. Finch heads the MBA program at the University of Wisconsin–La Crosse, blending academic rigor with student-centered coaching. Dr. Denise T. Ogden shapes business minds at Penn State Lehigh Valley with her infectious passion for applied marketing. Together they’ve crafted a comprehensive, student-tested pathway to CLEP mastery.

Biggest Takeaway

By following this system, you’ll cut study time with diagnostics that tell you precisely where to focus. You’ll internalize essential marketing frameworks—segmentation, positioning, the marketing mix, and more—through clear explanations and real-world examples. Practice exams then solidify your mastery under timed conditions. The result? A higher CLEP score, college credit in hand, and significant tuition savings—plus newfound confidence in your marketing IQ.

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