Real dissent beats assigned dissent every time

Hard - Requires significant effort Recommended

Imagine a task force faced with two funding options. They ask Paul to play devil’s advocate out of duty—but Paul reads his lines halfheartedly, so the group skims his objections and stays locked into the original plan. Then Sarah, who genuinely prefers the other option, joins. Her real misgivings spark a serious debate; group members dig deeper, compare the facts, and surface a fatal flaw in their first choice. Researchers call this the devil’s-advocate conundrum: assigned dissenters rarely dislodge false consensus, but real critics shake the ground under everyone’s assumptions. When dissent is authentic, teams seek extra evidence, question the data, and forge more robust decisions. In fact, Nobel laureate Herbert Simon showed that groups with sincere naysayers generate more options, debate more deeply, and solve problems more creatively.

Next time you sense groupthink creeping in, invite someone who truly doubts your idea rather than assigning the role arbitrarily. Encourage them to speak openly, and treat their critiques as opportunities to improve. You’ll see that genuine dissent not only exposes blind spots but also inspires bolder, smarter solutions.

What You'll Achieve

You’ll cultivate an environment where authentic dissent surfaces critical insights, boosting creativity and decision quality.

Find your genuine counterpoints

1

Invite real critics to your table

List people who genuinely disagree with your ideas—colleagues, friends, or advisors. Ask them to join a brainstorming session where they can freely challenge your plan.

2

Share the minority view first

Start meetings by asking dissenters to explain their reservations. Listen without defending. This mindset shift prepares everyone to take criticism seriously.

3

Collect all evidence openly

Gather data that both supports and contradicts your proposal. Assign each team member to present one piece of disconfirming evidence and one confirming point.

4

Adjust based on real feedback

Weigh all viewpoints and revise your proposal to address genuine objections. Tracking these changes shows your group that authentic dissent leads to better outcomes.

Reflection Questions

  • Who in your network can offer genuine counterarguments?
  • How might you create space for their honest feedback?
  • What changes could you make after wrestling with their real objections?

Personalization Tips

  • Before pitching a new design, ask a colleague who hated your last project to critique early mockups.
  • When planning a family vacation, get the least enthusiastic family member to voice doubts so you can improve the itinerary.
  • Propose a new process at work, then intentionally consult a peer who’s always seen the downsides to refine the plan.
Originals: How Non-Conformists Move the World
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Originals: How Non-Conformists Move the World

Adam M. Grant 2016
Insight 4 of 8

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