Stop living on Someday Isle and use the 10‑minute rule to start now

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Your phone buzzes, the coffee goes cold, and there it is again—the task you’ve pushed to “later” for weeks. The more you think about starting, the heavier it feels. Your brain serves up perfect reasons to wait for a better mood, a longer block, a cleaner desk. Honestly, you’ve believed those reasons before, and it never helped. Today you try something different: you say the task out loud, set a ten‑minute timer, and promise yourself you can quit when it rings.

The first minute is clumsy. You only open the document and type a crooked title. Minute two, you add three bullets. Minute three, you fix a sentence. Somewhere around minute five, the task stops being a fog and turns into small parts. You feel tension ease in your shoulders. When the timer chimes, you’ve drafted half a page and sent one clarifying email. You could stop. You kind of want to keep going. Either way, you’ve moved from stuck to started.

A micro‑anecdote: a client once cleared one corner of his garage for ten minutes, took a photo of the square of clean concrete, and texted it to his spouse. He kept repeating that small win until the car finally fit inside. No heroic all‑nighter. Just ten‑minute starts.

Why this works: the brain overestimates the pain of starting and underestimates the boost from progress. The ten‑minute rule lowers the activation energy. You leverage the Zeigarnik effect (unfinished work lingers in memory) and the habit loop (cue, routine, reward). The identity shift is key: each tiny start tells your brain “I’m a person who begins,” and that identity makes the next start easier.

Pick one postponed task and say it out loud. Set a ten‑minute timer and make the first movement easy—open the file, lay out the tool, or put the first item on the counter. Aim to end with a visible win, like a saved draft or a single cleared shelf. Before you step away, put the next 10–20 minute session on your calendar within 24 hours. Keep it small, predictable, and repeatable so your brain learns that starting is safe and rewarding. Give it a try tonight.

What You'll Achieve

Internally, reduce dread and build a starter identity. Externally, convert stalled goals into visible progress through short, repeatable work bursts.

Shrink the start until it’s trivial

1

Name the Someday task out loud

Say, “I’ve been postponing…” and fill in the blank with one concrete task (e.g., update resume, clean the pantry, send a proposal). Naming creates commitment and reduces vague dread.

2

Set a 10‑minute timer

Promise yourself you’ll work only ten minutes. This lowers the mental barrier while exploiting inertia—the Zeigarnik effect nudges you to continue once started.

3

Prepare the first movement

Make the first action embarrassingly easy: open the document, lay out gym clothes, or place bills on the table. Friction kills starts, so remove it.

4

Capture a visible win

End your ten minutes with something you can see: a saved file, a cleared shelf, or an email sent. Visible progress fuels motivation and identity shift.

5

Schedule the next micro‑session

Before you stop, put a 10–20 minute block on your calendar within 24 hours. Momentum thrives on short gaps.

Reflection Questions

  • What story do I tell myself right before I postpone?
  • Which ten‑minute version of my task would feel silly not to try?
  • What visible win can I create in the first session?
  • When exactly will I schedule the next micro‑session?

Personalization Tips

  • Work: Open the slide deck and draft only the title and three bullets, then stop at ten minutes.
  • Health: Put on shoes, walk to the end of your street, and set a calendar block for tomorrow.
  • Home: Clear just one kitchen drawer and take a photo of the before/after for momentum.
No Excuses!: The Power of Self-Discipline
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No Excuses!: The Power of Self-Discipline

Brian Tracy 2010
Insight 1 of 9

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