Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters
How shaking off instinct lets you outthink competition and spark smarter decisions
About This Book
Imagine stepping into a meeting and catching yourself about to say “I just feel it in my gut”—then pausing, running a quick calculation, and making a choice that boosts your profits, team morale, and confidence. By recognizing how ancient instincts like loss aversion and confirmation bias sabotage modern business, you’ll learn research‐backed techniques—from probabilistic thinking to EGRIP—that transform hesitation into clarity, debate into innovation, and stress into steady focus. You’ll discover how to flip everyday decisions into cumulative gains, shield yourself from avoidable disasters, and outflank rivals still trusting their primitive instincts.About the Author
Gleb Tsipursky is the CEO of Disaster Avoidance Experts and a former tenure‐track professor at Ohio State University’s Decision Sciences Collaborative. A globally sought speaker and coach, he’s advised Fortune 500 firms like IBM, Honda, and Nationwide Insurance on evidence‐based leadership. Gleb has published in Fast Company, Scientific American, and Psychology Today, and holds a doctorate in decision‐making history from UNC–Chapel Hill.
Biggest Takeaway
• Slash decision‐making errors and boost your bottom line by up to 10% or more over time through simple reframing and data checks. • Cultivate a culture of evidence‐based debate and resilience, reducing costly groupthink and information hoarding. • Sleep soundly knowing you’ve neutralized hidden biases—loss aversion, outcome bias, halo and horns—while sharpening strategic foresight, team engagement, and stress tolerance.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Your Brain Hates Losing Even When You Win Long Term
Turn Gut Hunches into Numbers That Guide Your Calls
Calm Your Mind to Outsmart Your Autopilot Brain
See Tomorrow’s Patterns to Change Today’s Choices
Challenge Your Bias by Asking What You’re Missing
Reward Effort, Not Just Winners, to Outsmart Luck
Turn Resistant Colleagues into Allies with EGRIP
Lock In Better Choices with Precommitment Policies
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