Use good debt to fuel product growth without breaking the bank

Medium - Requires some preparation Recommended

Imagine you’re a chef opening a new bistro. You need to buy ingredients in bulk at wholesale prices, but you don’t have enough cash on hand. A smart move is to take a short-term loan against a predictable revenue stream—say, event catering—so you can place a bigger order. You pay a little interest, but you save 30 percent on cost per pound of truffles. That funding arbitrage turns a cash crunch into pricing leverage.

The same principle applies to product entrepreneurs. Good debt is simply financing that delivers a higher ROI than the interest you pay. If an extra $5,000 order of widgets yields $15,000 in sales, borrowing at 10 percent is a no-brainer. But bad debt—buying a fancy office chair or Christmas gifts—might give zero return, trapping you in endless repayments.

The trick lies in timing. Look at your sales cadence and reorder lead times. As soon as you see a reliable demand curve, line up a loan or credit facility. Amazon Lending, SBA loans, or even local small-business programs can deliver funds in days rather than months. Use those funds to lock in inventory before prices rise or competitors squeeze margins.

Then, treat repayment as another business metric. Reinvest a portion of each sale directly to whittle down the principal. This way, your debt becomes another lever to drive growth—one that accelerates returns rather than sapping your resources.

You know you’ll need more inventory to fuel growth, so calculate future profits on your next bulk order. Compare lending options for speed and rates, then line up the fastest, cheapest source before you run low. Once your new stock arrives, commit a share of every sale to repay the debt early. This smart debt strategy gives you capital when you need it and costs you less in interest. Start by exploring one lender today.

What You'll Achieve

You’ll secure the capital needed to meet demand spikes and prevent stockouts, all while optimizing borrowing costs and protecting cash flow.

Borrow smart to boost your orders

1

Calculate your ROI on inventory

Determine how much profit your next batch of inventory will yield—e.g., spend $5,000 to make $15,000 in revenue. If ROI exceeds your financing cost, it’s a green light.

2

Compare lending options

Check Amazon Lending, Kabbage, SBA loans, and credit lines. Note interest rates, repayment terms, and funding speed to find the most affordable option.

3

Lock in your order schedule

Plan your inventory needs for the next quarter. Secure the loan or credit line one month before stock runs low to avoid gaps in supply.

4

Reinvest gains to pay down debt

Set aside a fixed percentage of profits each month to repay your loan early. This reduces interest expense and keeps your credit line healthy.

Reflection Questions

  • What will my profit be on the next inventory order?
  • Which fast-funding loan has the lowest effective interest rate?
  • How long will my current stock last at projected sales rates?
  • What repayment schedule balances growth and debt reduction?
  • How can I track debt impact alongside my sales metrics?

Personalization Tips

  • For a coffee brand: Take a $10,000 inventory loan to stock up on best-selling roasts before holiday demand spikes.
  • For a clothing line: Use Amazon Lending to place a large order of popular sizes to avoid stockouts mid-season.
  • For a skincare company: Borrow against projected sales to fund a limited-edition beauty bundle that drives buzz.
12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
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12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

Ryan Daniel Moran 2020
Insight 8 of 8

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