Make Feedback a Habit, Not a Year-End Surprise

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Remember the horror of annual performance reviews? A dreaded meeting, stacks of paperwork, and two weeks of anxiety prepping and recovering. Then an awkward power dynamic in the room and maybe a bonus at the end. Yuck. I’ve seen teams who spend more time negotiating goals in December than executing them in January.

It doesn’t have to be that way. Neuroscience shows feedback works best when it’s immediate—your brain’s learning centers light up right after an event. So instead of waiting months, schedule a 15-minute check-in with each team member every Friday morning. Keep it short: two praises for progress on OKRs, one constructive tweak, and a shared review of the live dashboard.

I tried it when I ran an eight-person squad at a fintech start-up. Every Friday at 8:45 a.m., we’d grab coffee and glance at our metrics. I’d say, “Jane, loving your demo turnaround this week—nail forward. I noticed Ticket 342’s latency spiked—any ideas?” We’d brainstorm for five minutes and then I’d jot a reminder in our shared doc: “Follow up on cache clear tests.”

Over time, weekly rituals built trust. People stopped puzzling over where they stood; they knew I cared about their growth and got concrete help fast. No more surprises in December. No more wasted time—or wasted talent. And morale soared because we were all learning and improving together.

Behavioral science calls this frequent feedback “positive reinforcement” and “error correction” in real time, which accelerates skill growth far faster than annual sessions ever could.

Try giving it a whirl next week: block 15 minutes and watch how fatigue from bureaucracy gives way to the energy of immediate, meaningful dialogue.

You’ll carve out just 15 minutes each week for a structured check-in: celebrate two wins, tackle one soon-fix, and glance at your OKR metrics together. Keep a shared mini-journal of your notes so you never lose momentum. Over a month, these short rituals will transform the dreaded “review” into a pulse-quickening coaching exchange that sustains progress and builds trust. Give it a try next Friday.

What You'll Achieve

You’ll replace anxiety with anticipation around feedback, building a habit of continuous growth. Externally, your team will solve issues faster, ship more reliably, and boost overall performance.

Schedule Short Feedback Rituals

1

Block 15 minutes weekly

Put a recurring, 15-minute slot on your calendar for each direct report. Use this time exclusively for quick, two-way feedback grounded in recent OKR progress.

2

Keep a feedback journal

Maintain a shared doc with bullet points on what’s going well and where tweaks are needed. Add entries as events occur—no waiting for a manager’s “review day.”

3

Use an OKR dashboard

Start each weekly check-in by reviewing relevant KR data together. Let real-time metrics drive the conversation: celebrate one green, address one yellow, and plan next steps.

Reflection Questions

  • How often do you receive actionable feedback today?
  • What one change can you make to your calendar to introduce weekly check-ins?
  • How will you track feedback topics to ensure follow-through?

Personalization Tips

  • Parents can set a weekly “check-in” with their teen: celebrate one success (A on a test) and discuss one challenge (homework habit).
  • Athletes can journal daily wins and stumbles, then review them with a coach every weekend to refine their training plan.
Measure What Matters
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Measure What Matters

John E. Doerr 2017
Insight 6 of 8

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