Measure What Matters
Discover How Focused Goals and Transparent Tracking Transform Ambition into Impact
About This Book
Measure What Matters takes you behind the scenes of the OKR revolution, guiding leaders, teams, and individuals to set bold, measurable goals and track progress with relentless clarity. You’ll learn how to focus on the few priorities that matter, align entire organizations toward a shared mission, and stretch beyond perceived limits to achieve outcomes once deemed impossible. Packed with practical case studies—from Google’s 10x superpowers to a nonprofit rock-star campaign—this book shows you how transparent goals and continuous conversations ignite engagement, turbocharge performance, and reshape culture for extraordinary results.About the Author
John Doerr is a legendary Silicon Valley venture capitalist and former Intel engineer who brought Andy Grove’s OKR system to Google. A partner at Kleiner Perkins, he’s backed leading innovators like Amazon, Google, and Netscape. Recognized by Forbes as one of the "Midas List" of top tech investors, John has devoted his career to helping entrepreneurs execute big ideas and scale them to global impact.
Biggest Takeaway
By applying the OKR system you will rapidly clarify your top priorities, eliminate distractions, and make hard trade-offs with confidence. You’ll build alignment from executives to frontline teams, foster accountability through real-time tracking, and launch ambitious projects that deliver exponential impact. Complemented by continuous feedback and recognition, these practices will boost motivation, sharpen decision-making, and create a high-performance culture where everyone knows exactly what success looks like.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Turn Your Weekly To-Do List Into a 3–5 Item Priority Map
Break Down Department Walls to Solve Big Problems
Measure What You Plan with Real-Time Dashboards
Aim for Ten-Fold Change Rather Than Ten-Percent Gains
Use Aspirational and Committed OKRs to Balance Risk and Reliability
Make Feedback a Habit, Not a Year-End Surprise
Tie Your Culture to Transparent Values and Shared Behaviors
Turn OKR Grading into a Growth-Mindset Dialogue
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