Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

Unlock proven psychology hacks to win hearts spark change and make good things happen

Zoe Chance

2022

8 Key Insights

About This Book

You already possess a talent more powerful than any supercomputer: the power of interpersonal influence. This guide will show you how to reclaim the effortless charisma you were born with, learn research–backed tools to handle resistance with kindness, and master moments of truth to make every ask hit home. You’ll discover why people say no when you expect yes, how to make complex ideas stick, and how to negotiate deals that leave everyone smiling. By blending behavioral science, real‐world stories, and simple exercises, you’ll transform your relationships at work, at home, and in the world.

About the Author

Zoe Chance is a Professor of Marketing at the Yale School of Management, where she teaches the most popular course in Yale’s history: Mastering Influence and Persuasion. A former brand marketer at Mattel and Johnson & Johnson, she earned her PhD from MIT and Harvard, and has worked on nudge programs at Google and United Nations charities. Her research on behavioral economics appears in leading journals, and her TEDx talks have been viewed millions of times worldwide.

Biggest Takeaway

• You’ll build unshakable confidence in any ask, from a raise to a favor.• You’ll master the art of framing so your ideas become irresistible invitations, not pushy demands.• You’ll overcome self-doubt and handle rejection with composure, freeing yourself to take bolder actions.• You’ll negotiate creative, win-win agreements instead of painful compromises.• You’ll inspire trust and forge stronger bonds with bosses, colleagues, friends, and even strangers.

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