Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

Discover the hidden purpose that will ignite passion in your life and work

Simon Sinek

2017

7 Key Insights

About This Book

Unlock a new level of fulfillment and clarity by tracing your personal and organizational stories to a single, guiding purpose. In this transformative guide, you’ll learn step-by-step how to dig into defining moments, connect recurring themes, and distill your WHY into one unforgettable sentence. Along the way, you’ll discover how to craft actionable HOWs, rally teams around a shared vision, and keep your WHY alive in daily decisions. Packed with proven exercises, real-life examples, and expert facilitation tips, this handbook will empower you to stop operating on autopilot and start working with genuine purpose.

About the Author

Peter Docker and David Mead are leading experts in purpose-driven leadership and organizational culture. With over twenty-five years of collective experience, they’ve conducted hundreds of Why Discovery sessions for global brands, nonprofits, and startups. Both are sought-after speakers and trainers who have helped thousands unlock their deepest motivations and build cultures of trust, collaboration, and innovation. Together, they co-lead the Start With Why team, teaching organizations to work with purpose, on purpose.

Biggest Takeaway

You’ll leave with a powerful one-sentence WHY Statement that inspires, actionable HOWs that guide daily choices, and a clear method for aligning your team’s culture around a shared purpose. Expect renewed motivation, better decision-making, stronger relationships with colleagues or clients, and the confidence to attract people who truly believe what you believe. By living your WHY, you’ll boost engagement, foster loyalty, and create lasting impact in every project you take on.