Check Cultural Stereotypes by Looking Within

Medium - Requires some preparation Recommended

You work with remote team members in South America, and you’ve always assumed they log off early—lazily watching late-afternoon telenovelas. Productivity dips in their time zone confirm your bias, right? Not quite.

One month, unable to ignore inconsistent reports, you survey each person on work hours, internet reliability, and morning routines. You learn Maria, Juan, and Carla in Chile use reliable fiber and Skype all evening; they’re killing it on deadlines. Meanwhile, two colleagues in rural Peru struggle with power cuts, so they punch out early to avoid data loss.

Your cultural stereotype—that all remote LatAm workers finish early—crumbles as you see the real spread of habits. Once you segment by infrastructure and personal schedules instead of geography, you match tasks to availability and see a 20% rise in on-time deliverables.

By looking within perceived groups and challenging blanket labels, you uncover hidden differences and cross-group similarities. Your team cheers at more accurate expectations and communication. Data-driven nuance beats broad stereotypes every time.

Next team meeting, ask members to share their local challenges and peak work hours. Collect this data to map availability rather than relying on broad cultural assumptions. Reassign tasks to match real rhythms. You’ll build trust and boost productivity by valuing individual circumstances over stereotypes—give it a try next Monday.

What You'll Achieve

You’ll cultivate a more inclusive mindset, reducing unfair assumptions and improving team morale. Externally, you’ll optimize schedules and workflows based on real data, enhancing performance.

Validate Groups with Local Data

1

Identify your stereotypes

Write down common labels you use for groups—’developing,’ ‘tech-savvy,’ ‘traditional.’ Acknowledge they might be misleading.

2

Gather subgroup data

For each label, collect data on internal diversity: income, education, attitudes. Look for wide spreads that reveal variation within the group.

3

Spot cross-group similarities

Find cases where shared attributes cross your labels. If rural and urban areas share similar metrics, question the rural/urban divide or refine your categories.

Reflection Questions

  • What cultural labels do you use without data?
  • How could you survey your colleagues or customers to test these labels?
  • What new segments emerge when you replace labels with real metrics?

Personalization Tips

  • A teacher stops assuming all under-resourced students need the same support and surveys families on internet access, study space, and schedules.
  • A manager questions the all-millennial tech-addict stereotype by analyzing productivity tools used by older staff.
  • A marketer realizes that health-conscious shoppers aren’t only in one region and segments customers by behavior rather than postcode.
Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think
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Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think

Hans Rosling 2018
Insight 6 of 8

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