The Simple Forecast Phrase That Makes Emotions Drive Decisions

Medium - Requires some preparation Recommended

You close your eyes as you sip cool water, the faint hum of traffic outside your window drifting in. I want you to sit with the question, “How would you feel if you crossed the finish line at your first 10K?”

Notice your heart rate pickup, the taste of victory as you imagine the crowd’s cheers. Maybe your shoulders relax at the thought of accomplishment or tighten at steps yet to take. That emotional preview does something remarkable: your brain treats that imagined moment as a real experience, triggering motivation to make it happen.

I might be wrong, but most of us believe logic leads decisions. Yet neuroscience shows emotions light the path. By inviting yourself or another into a future scenario, you tap into the limbic system—the brain’s emotional center—and create a visceral reason to act.

When you pair clear sensory details with an open-ended question, you craft a future snapshot that drives behavior. This method leverages the brain’s natural bias toward experiences already “lived” in imagination, turning abstract goals into tangible emotional anchors.

Next time you need to motivate yourself or someone else, pause and choose a vivid outcome. Begin with “How would you feel if...” and layer in sensory details that bring that future to life. Stay silent after the question and feel the emotional shift. Use that energy to plan the very steps that will turn imagination into reality. Give it a try tonight.

What You'll Achieve

You’ll harness emotions to prompt action, creating stronger internal motivation; externally you’ll see quicker commitment and sustained follow-through.

Create Emotional Snapshots with Future Scenarios

1

Select a key outcome

Choose the most impactful event—positive or negative—you want your listener to picture, like a promotion or a lost opportunity.

2

Prefix with “How would you feel”

Formulate the question using “How would you feel if...” followed by your chosen scenario to bridge logic and emotion.

3

Add sensory cues

Include vivid details—like the sound of applause or the weight of regret—to make the scenario more immersive.

4

Observe and discuss

After asking, note their emotional response and use it to guide next steps or address lingering concerns.

Reflection Questions

  • What images arise when you project into the future?
  • Which feelings drive you most toward your goals?
  • How can emotional contrast clarify your next move?

Personalization Tips

  • For a savings plan, ask “How would you feel if you reached your emergency fund goal by year-end?”
  • In fitness training, say “How would you feel if you nailed that first pull-up in two weeks?”
  • When persuading a friend, try “How would you feel if you missed this chance to travel together?”
Exactly What to Say: The Magic Words for Influence and Impact
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Exactly What to Say: The Magic Words for Influence and Impact

Phil M. Jones 2017
Insight 4 of 8

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