Exactly What to Say: The Magic Words for Influence and Impact

Harness the hidden power of everyday phrases to turn conversations into agreements

Phil M. Jones

2017

8 Key Insights

About This Book

Imagine walking into every dialogue armed with precise phrases that address doubts, spark curiosity, and guide others toward your goals. This transformative guide reveals 23 proven “magic words”—from guilt-free openers to powerful future-facing questions—so you can remove obstacles, build rapport, and win trust instantly. You’ll learn how subtle shifts in language tap into subconscious drivers, making people more receptive, open-minded, and eager to say “yes.” Whether you’re pitching a project, negotiating a deal, or simply improving everyday conversations, these techniques will leave you poised, confident, and equipped to turn any exchange into an opportunity.

About the Author

Phil M. Jones has coached thousands of professionals across Fortune 500 companies and start-ups on the art of influence. A bestselling author and in-demand keynote speaker, he blends decades of field experience with cutting-edge behavioral science. Known for his concise, actionable insights, Phil has helped sales teams double close rates and leaders unlock breakthrough performance. When he’s not delivering presentations on stages worldwide, he’s refining word-choice tactics and engaging with readers on social media, always aiming to make influence ethical, effective, and accessible to all.

Biggest Takeaway

By mastering these strategies, you’ll reduce conversational rejection and halve common objections. Expect a tangible rise in positive responses—more meetings booked, smoother negotiations closed, and deeper relationships forged. Internally, you’ll gain unwavering confidence and clarity in your message. Externally, you’ll see faster decisions, increased agreement rates, and a stronger professional reputation. As you apply subtle word choices, you’ll transform everyday chats into predictable pathways for influence, achieving consistent results across sales, leadership, and personal interactions.