Use the Canvas Strategy to accelerate others and compound credibility

Medium - Requires some preparation Recommended

A new analyst joined a messy, fast‑moving team. Job descriptions were vague, and credit flowed to whoever shouted loudest. She tried a different play. First, she mapped her manager’s must‑win goals: reduce churn and speed up insights. Then she looked for unowned work that slowed everyone down. The customer data was a tangle of duplicate fields, so she spent a quiet Friday cleaning, labeling, and documenting a single trusted table.

On Monday, she sent a short note: “Here’s a cleaned dataset with a FAQ. I also drafted a 5‑slide deck in your voice for the ops review.” Her manager used it that afternoon and got quick alignment from leadership. In the meeting, the analyst didn’t push for a shout‑out. She let the results speak and made the manager look crisp and effective.

Within two cycles, people started asking, “Can you help me like you helped ops?” She picked one more leverage point each month: a dashboard no one maintained, a workflow no one owned. She passed credit forward and kept private receipts. When review time came, her manager had a stack of wins to point to and a simple story: “When she’s around, hard things move.”

There’s behavioral science under the hood. Reciprocity norms kick in when you make someone else’s job easier without grabbing spotlight. Repetition builds a reputation signal stronger than self‑promotion. Doing unowned, high‑leverage tasks increases perceived competence and trust. The compounding result is influence you don’t need to demand, because people feel it.

Choose one stakeholder and write down what they must deliver this quarter. Quietly fix one neglected task that unblocks their work, then hand it to them ready to use and make them the hero in the room. Keep a private log of paths you cleared and results achieved, and each month pick a new leverage point. Run this play for 90 days and notice how requests and trust change. Start with one fix this week.

What You'll Achieve

Internally, shift from credit‑seeking to contribution, reducing ego friction. Externally, build a visible pattern of making hard things move, increasing trust, opportunities, and responsibility.

Make someone else look truly effective

1

Map a stakeholder’s goals

Pick one person above or beside you. Write what they must deliver this quarter and where they’re blocked.

2

Do unowned work that unblocks

Find one neglected task or inefficiency and quietly fix it. Examples: cleaning messy data, drafting a first version, organizing assets.

3

Pass credit forward

When it works, make them the hero in public. Say, “I packaged this so Alex could run with it.” This builds trust banked as reputation.

4

Repeat monthly with receipts

Keep a private list of the paths you cleared and outcomes achieved. Over time, patterns will make your value obvious.

Reflection Questions

  • Whose success can I accelerate this month, and what blocks them?
  • Which neglected task would meaningfully speed the team without permission?
  • How will I pass credit forward while keeping private receipts?
  • What evidence will I bring to my next review?

Personalization Tips

  • Startup: Build a competitor teardown your CEO can present, labeled for their voice, not yours.
  • School: Compile clear lab notes and a template so next year’s cohort can replicate in half the time.
Ego Is the Enemy
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Ego Is the Enemy

Ryan Holiday 2016
Insight 5 of 8

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