Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

A turn-key system for small businesses to get people with a specific need to know, like, trust, contact, and refer you

John Jantsch

2006

8 Key Insights

About This Book

Are you tired of ad hoc marketing that yields little return? This guide transforms small business owners into strategic marketers by helping you see your business through the lens of marketing itself. You’ll discover why every business is really a marketing business, learn to define and attract your ideal client, craft a core message that breaks through the noise, and build tools that educate rather than sell. Through simple, affordable tactics—and a powerful “Duct Tape” metaphor—you’ll layer sticky marketing activities that consistently get prospects to know, like, trust, contact, and refer you.

About the Author

John Jantsch is an internationally recognized small business marketing consultant, speaker, and author of the bestselling Duct Tape Marketing system. Over two decades he’s coached thousands of entrepreneurs to replace marketing guesswork with simple, proven strategies. John writes regularly at ducttapemarketing.com and hosts the Duct Tape Marketing Podcast, helping small business owners around the world turn marketing into their greatest competitive advantage.

Biggest Takeaway

By applying these practical strategies you will: 1) Clarify exactly who your ideal customer is and where to find them, 2) Create a core marketing message and visuals that stand out in any market, 3) Build an easy‐to‐implement system of lead generation, referral, and follow‐up that actually pays for itself, 4) Design products and services for every stage of the customer journey—and sell more at higher prices, 5) Track, manage, and double down on what works to continuously grow your bottom line.

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