Decisive: How to Make Better Choices in Life and Work

Master hidden decision biases and make confident choices

Chip Heath, Dan Heath

2013

8 Key Insights

About This Book

Imagine never second-guessing your biggest life and business decisions again. You’ll learn how to systematically expose blind spots, test assumptions in the real world, and protect yourself from emotional and cognitive traps. Through practical exercises and compelling stories—from CEOs guarding millions in mergers to everyday parents navigating tough family calls—you’ll discover proven strategies to expand your options, gather more reliable information, and plan for unexpected twists. Apply these insights, and you’ll transform uncertainty into confidence, turning every tough choice into an opportunity for growth. Ready to rewrite how you decide?

About the Author

Chip Heath is a professor at Stanford Graduate School of Business and bestselling author, celebrated for his research in decision making and communication. Dan Heath is a senior fellow at Duke University and coauthor of several New York Times bestsellers on change, behavior, and ideas. Together their work has transformed how leaders and individuals make choices, earning them a reputation as two of the most influential voices in business psychology today.

Biggest Takeaway

You’ll gain the power to spot hidden options and avoid tunnel vision, ensuring you never overlook a better path. You’ll master techniques to surface and test critical assumptions before you commit, guaranteeing your plans are grounded in real evidence. You’ll learn ways to detach from short-term emotions to see decisions in a broader perspective and choose with clarity. You’ll anticipate both success and setbacks, crafting contingency plans that keep you agile. Finally, you’ll set decisive triggers that nudge you when it’s time to rethink or reinforce your choices. Welcome to smarter decisions.

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