Empower your employees to become authentic story champions

In every business, a few unsung heroes already champion the brand: the support rep who tweets product tips, the engineer who posts ‘behind the scenes’, the recruiter who gushes about company culture on LinkedIn. These natural advocates are gold. Imagine harnessing their passion to spread your brand story far and wide.

First, map each department’s role in your story mission. Sales might spotlight customer victories; support can narrate problem-solving heroics; HR can reveal workplace culture triumphs. Then, identify your early adopters—those who already share company news for fun. Invite them to a ‘story power-up’ workshop where you teach your core story elements: mission = universal truth, customer = hero, emotion = magic wand.

Finally, create a peer-mentoring circle. Pair veteran advocates with newbies for quick coffee breaks. They swap war stories and remix each other’s drafts. This network keeps momentum high and ensures every story flows from the same fountain of authenticity. With your employee army in place, your brand story becomes an unstoppable social force.

By recruiting and training your own employees as storytellers, you multiply your narrative reach overnight. Define each department’s hero role, invite your early advocates to learn your core story formula, and set up mentor pairs to share best practices. Soon your in-house champions will naturally weave your mission into every customer touchpoint—turning casual readers into loyal fans.