Brand Storytelling: Put Customers at the Heart of Your Brand Story

Discover how design thinking and empathy turn your brand narrative into a growth engine

Miri Rodriguez

2020

8 Key Insights

About This Book

Unlock the secret to forging deep connections and driving growth by transforming your brand story from a one-off pitch into an evolving, customer-centered journey. You’ll learn how to identify the universal truth at the core of your mission, apply design thinking to prototype and test story concepts, and galvanize employees and partners as authentic storytellers. Packed with real-world examples—from NASA engineers to local artisans—you’ll walk away with step-by-step tools to craft narratives that spark emotion, fuel action, and turn casual onlookers into lifelong advocates.

About the Author

Miri Rodriguez is an award-winning digital marketer and brand storytelling expert with over 15 years of experience at Microsoft, Adobe, and other leading global brands. A master’s graduate from Georgetown University, she combines design thinking, UX principles, and behavioral science to help companies humanize their narratives. Miri is a sought-after keynote speaker, workshop leader, and consultant, dedicated to empowering brands through empathy, creativity, and social impact.

Biggest Takeaway

Master practical frameworks to align your brand mission with an emotional story arc. Apply design thinking methods—empathize, define, ideate, prototype, test—to quickly create and refine story concepts. Build a storytelling culture by equipping employees and influencers to become brand champions. Use data-driven metrics to measure emotional impact, engagement, and lasting customer actions. Navigate ethical challenges with clear guidelines and foster trust through authentic, vulnerable narratives.

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