Silence noise so your brightest ideas finally get heard

Every morning Jeremy sat at his kitchen table, smartphone in hand, scrolling the endless stream of headlines and tweets—political outrages, global disasters, stock market fears. By the time he logged into his work station, his motivation had drained away and his mind buzzed with unrelated worries. He’d shoved critical client emails to the bottom of his inbox, convinced he’d get to them after “one more scroll.”

Then Jeremy learned about a simple hack: reduce your INFOtotal by just 5%. He tracked his morning consumption and realized that over half of it triggered no action and drained his energy. So he unsubscribed from two nonessential feeds, muted news keywords, and avoided corporate gossip. In the newly empty fifteen minutes, he wrote down three quick wins from yesterday’s calls. Two weeks later, he was closing deals faster and sleeping more soundly.

Neuroscience shows each byte of noise your brain tries to process steals precious glucose, dulling creativity and focus. But when you trim even a small fraction of meaningless noise, you supercharge your signal—ideas shine through, decisions get sharper, and stress drops. All because you chose to stop drowning in what doesn’t matter.

Pick your top three news and data sources and ask: “Does this change what I’ll do today?” If not, disable or mute it. Then slot in a signal habit—like writing one success from yesterday—to fill the gap. You’ll reclaim clarity, stay on task, and spark breakthroughs instead of burnout.