Scale Without Chaos Using a Chief Product Owner Hierarchy

Hard - Requires significant effort Recommended

A global fintech firm grew so fast that five Scrum teams were building its mobile app. Each had its own PO drafting features for payments, budgeting, analytics, security, and user feedback. Without coordination, they collided: analytics changes broke payments, security updates stalled budgeting. Backlog duplication and delays soared.

They introduced a Chief Product Owner role, Emma, a VP-level product strategist. Emma clarified the end-to-end vision, prioritized the shared backlog, and chaired weekly PO syncs. Each feature PO reported their theme’s status and dependencies. Emma resolved conflicts, merged overlapping stories, and ensured consistent roadmaps.

Backing this with one global backlog filtered by themes, teams regained clarity. Payments shipped on schedule, analytics rolled out seamlessly, and security hardened in parallel. The integration burndown smoothed out, and overall velocity rose by 15%. Stakeholder satisfaction jumped; internal teams reported higher morale.

This hierarchy balances autonomy and alignment. Behavioral science warns that too many uncoordinated leaders fragment accountability, but a tiered PO structure preserves focus while scaling decision power. The Chief PO fosters unity, ensuring every sprint advances the single product vision, no matter how many teams are involved.

You’ll nominate a senior PO to act as Chief, schedule weekly PO syncs, and map out each PO’s domain in a shared backlog. Then you’ll communicate the new escalation path to all teams. Try setting up the first sync this week.

What You'll Achieve

You’ll unify multiple teams under one vision, reduce dependency delays, and maintain high throughput as you scale.

Create a product owner tiered team

1

Appoint a chief product owner

Select one senior PO to own the overarching vision and coordinate all other POs. Give them final veto on cross-team decisions.

2

Form a PO team

Gather each feature or component PO plus the chief PO in a weekly sync. Share updates, resolve dependencies, and align on backlog priorities.

3

Define roles clearly

Document which PO owns which theme or subsystem and how decisions escalate. Ensure every team knows whom to consult for their specific needs.

4

Maintain a single backlog

All POs work from one prioritized backlog. Use views or filters for each team, but resist creating separate backlogs to avoid serialization and duplication.

Reflection Questions

  • Who’s the natural choice for Chief PO in your organization?
  • What dependencies are blocking your teams today?
  • How will you structure your PO sync to be efficient?
  • What guidelines will you set for using your single backlog?

Personalization Tips

  • In a large student club, one president leads several event chairs who each manage their niche. They meet weekly to align on budget and timeline.
  • A family estate plan names a chief executor while individual children manage specific assets, syncing monthly to avoid conflicting actions.
  • A hospital IT rollout has one director coordinate multiple nurse-led teams each responsible for rollout tasks in different wards.
Agile Product Management with Scrum: Creating Products That Customers Love
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Agile Product Management with Scrum: Creating Products That Customers Love

Roman Pichler 2010
Insight 8 of 8

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