Agile Product Management with Scrum: Creating Products That Customers Love

Why one empowered leader and a lean approach beat old-school handoffs every time

Roman Pichler

2010

8 Key Insights

About This Book

Discover how a single, empowered Product Owner can transform endless handoffs into a focused, creative engine that delivers products customers love. You’ll follow health-care projects that bombed, wildly successful launches, and Google’s rise from pet projects to Chrome. Learn to craft visions that pass the elevator test, nail minimal viable products, master DEEP backlogs, and build a steady release rhythm. Packed with real-world stories, clear frameworks, and step-by-step advice, this is your roadmap to ditch wasted meetings, delight users, and outpace the competition with Scrum.

About the Author

Roman Pichler is a leading Agile product management expert, consultant, and author. He’s guided companies from startups to Fortune 500s in adopting Scrum for product innovation. Roman writes the popular blog romanpichler.com and teaches in-demand product owner courses worldwide. His hands-on approach and real-world examples make complex practices practical and inspiring.

Biggest Takeaway

By following these insights you’ll: establish clear product ownership to eliminate confusion and handoffs; create compelling, minimal visions that galvanize teams; launch functional MVPs quickly to test and learn; manage a prioritized DEEP backlog that evolves with real feedback; predict release dates reliably using burndown and velocity; integrate quality and nonfunctional needs from day one; and scale multiple teams without chaos.