Good to Great: Why Some Companies Make the Leap... and Others Don't book cover

Good to Great: Why Some Companies Make the Leap... and Others Don't

Discover why settling for 'good enough' keeps you stuck, and unlock the hidden pathways that let ordinary teams achieve extraordinary greatness

Jim Collins
8 Key Insights

About This Book

Transform your organization—and your life—by mastering the proven pathways that take you from average to truly exceptional. Explore why most people and companies settle for 'good enough' and discover surprisingly practical frameworks that drive enduring greatness. Through compelling real-world examples, clear scientific insights, and actionable strategies, you'll learn to build high-accountability teams, develop disciplined thinking, and make bold yet grounded decisions—even in the face of harsh realities. Whether you're a student, leader, or aspiring changemaker, this content reveals the timeless principles that turn setbacks into opportunities and ordinary efforts into legendary progress.

About the Author

Jim Collins is a renowned business researcher, educator, and author celebrated for his pioneering studies on organizational growth and leadership. Known for his relentless curiosity and analytical rigor, he collaborates with top research teams to unearth the frameworks behind sustainable excellence. Collins' work is grounded in real-world evidence, drawing from thousands of interviews and millions of data points across diverse industries. A captivating teacher at heart, he inspires students, leaders, and changemakers worldwide to question assumptions and pursue greatness with clarity, discipline, and humility.

Biggest Takeaway

Readers can expect to radically elevate their habits, decision-making, and sense of purpose—both at work and beyond. By internalizing these principles, your teams will become more resilient, your goals sharper, and your strategies simpler yet more powerful. You’ll gain the confidence to face challenges head-on, build cultures that thrive on truth and discipline, and shift from fragmented efforts to unified action that delivers lasting success. These lessons, grounded in rigorous research but accessible to all, will help you foster environments where everyone strives not just for competence, but for genuine excellence.

Key Insights from This Book

Explore the most important ideas and learn how to apply them in your life.

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