Harness the power of expectations to shape real experiences and outcomes

At a music club, two groups of students try free samples of unfamiliar snacks. One group is told the snacks are from a gourmet boutique; the other hears they’re discounted off-brand. The same plate is served. The first group raves, detecting 'nutty accents' and 'crisp texture,' while the second group shrugs—'meh.' A few taste the same snack in both settings and laugh at their own reactions. The power of expectations is confirmed and then some.

Behavioral experiments, from beer laced with surprising vinegar to evaluating famous musicians incognito, show expectations change experience at a physical and emotional level. How we frame upcoming events, foods, or people affects what we sense—not just what we think. Even stereotypes and brand names have measurable effects on performance, learning, and engagement. Whether leading others or just navigating your own life, managing your expectations—and giving yourself the occasional unbiased 'blind' test—lets you experience things more fully and enjoyably, while reducing disappointment, criticism, and regret.

This week, consciously set positive expectations for an upcoming experience—frame it in your mind as something exciting or full of potential. Then, at least once, evaluate something or someone without knowing their brand, label, or background, and see how your impressions differ. Fight back when you catch yourself sinking into automatic negativity by refocusing on potential upsides. If you’re guiding others, set the stage with encouraging previews, not warnings; it’ll boost the mood and strengthen collaboration. Challenge yourself to see the world—and yourself—through the lens of possibility.