Integrity Is the Hidden Multiplier in Every Career—Trust Transcends Talent

Hard - Requires significant effort Recommended

Trust is earned in small increments—kept promises, honest admissions, ethical actions even when temptation beckons. Over time, these habits add up to a ‘trust bank’ others can draw on when the stakes are high.

You might notice that buildings with the strongest foundations aren’t always the tallest or most glamorous, but they never collapse in a storm. In organizations and communities, those whom others trust become the first choice for opportunities, leadership, and forgiveness after mistakes.

Extensive research in social psychology suggests trust and integrity are the #1 predictors of influence, engagement, customer loyalty, and even happiness. But integrity can’t be turned on or off; it is baked into every action, every day. Once broken, it is uniquely hard—and sometimes impossible—to restore.

Every day, start choosing to keep the smallest commitments you make—to yourself and to others. Don't be afraid to say, 'I'll get back to you when I know,' or, 'I made a mistake.' As you build these habits, people around you will notice your reliability, seek your input more, and trust your judgment in crucial moments. Watch how your reputation grows quietly at first, then all at once.

What You'll Achieve

You’ll earn the confidence and loyalty of others, reduce anxiety about being ‘found out,’ and gain opportunities for advancement or collaboration. Internally, you’ll experience more peace and less cognitive dissonance.

Build Your Trust Bank With Consistent Actions

1

Keep Promises in Small Things

Follow through on commitments, no matter how minor. Showing you can be counted on for little things establishes your word as bond.

2

Avoid Omissions and Excuses

Be honest if you don’t know something or can't deliver, and avoid the temptation to mislead by leaving out inconvenient facts.

3

Act the Same in Public and Private

Align your character—your moral code and daily habits—so you don’t rely on shifting personas or having to remember what mask you're wearing.

Reflection Questions

  • What small promises have I broken, even unintentionally?
  • Where am I tempted to hide mistakes or omit details?
  • How do I feel when others rely on me, versus when trust is uncertain?
  • What legacy of trust do I want to leave?

Personalization Tips

  • A coworker always delivers status updates when promised, earning trust for bigger assignments.
  • A student admits they don't understand a topic instead of faking comprehension, building credibility with their teacher.
  • A club leader refuses to exaggerate what a new member might gain, even when under pressure to boost sign-ups.
Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!
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Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!

Zig Ziglar
Insight 6 of 9

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