Pre-Suasion: A Revolutionary Way to Influence and Persuade
Discover the hidden moments that make—or break—your power to influence, long before you ever speak a word
About This Book
Picture yourself getting a 'yes' before your argument even begins. With Pre-Suasion, you'll learn the subtle art of setting the stage for agreement by shaping moments, questions, and even background details—before a critical conversation starts. Readers uncover how everyday cues like a background song, a single question, or a well-timed compliment can radically tip the odds in their favor. Grounded in cutting-edge behavioral science and real-world research, these insights will help you win over colleagues, kids, clients—or yourself—by optimizing attention and timing at every opportunity. Unlock the secrets to not just persuasion, but pre-suasion, and watch everyday interactions yield remarkable results.About the Author
Robert Cialdini, a Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, is a global authority on the psychology of influence. His pioneering research and bestselling books, including the acclaimed Influence, have transformed how leaders and organizations approach persuasion. Honored as a New York Times bestseller author and founder of Influence at Work, Cialdini’s work bridges science and practicality, equipping millions across industries with ethical, evidence-based ways to build trust and inspire change. Whether on the keynote stage or in his writing, he delivers wisdom grounded in decades of immersive fieldwork.
Biggest Takeaway
By applying these insights, you'll gain more influence in business, family, and social situations—often with subtle, low-effort changes. You'll learn how to time requests for maximum success, identify and create 'privileged moments,' set up environments that foster achievement and compliance, and master the science of attention. Expect improved negotiation skills, stronger relationships, and higher personal effectiveness, as well as a greater ability to resist manipulative tactics from others. Pre-suasion empowers you to navigate complex decisions, boost your confidence, and inspire positive behavior change—both in yourself and those around you.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
The Real Power of Persuasion Starts Before You Speak—Timing Trumps Arguments
Why What You Focus On Seems Important—The Attention Illusion You Don’t Notice
The Hidden Trap: We Blame What’s Most Obvious, Even When It’s Not the Cause
The Attention Magnet—How Sex, Threat, and Novelty Quietly Take Over Your Mind
Harness the Inner Drive: Create Lasting Motivation With the Zeigarnik Effect
Leverage Language: Subtle Word Choices Trigger Powerful Associations
Become Your Best Influencer: Engineer Your Environment for Success
Why Privileged Moments Matter—Timing Can Open or Close the Door to Change
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