Enchantment: The Art of Changing Hearts, Minds, and Actions

How Reimagining Influence Creates Loyalty and Inspiration Worth Spreading

Guy Kawasaki

9 Key Insights

About This Book

Step beyond surface-level persuasion and into a powerful journey of lasting influence. This book empowers you to move hearts, change minds, and spark enduring devotion—at home, in your career, and beyond. Through vivid examples and proven behavioral psychology, uncover the secrets of likability, trustworthiness, and ethical enchantment that work even in tough or skeptical situations. Whether you’re building a bold new idea, revitalizing relationships, or seeking to become your most influential self, you’ll learn to turn resistance into loyalty and transform ordinary encounters into moments of genuine connection and impact.

About the Author

Guy Kawasaki brings a compelling mix of experience as an Apple evangelist, Silicon Valley venture capitalist, bestselling author, and sought-after speaker. Known for his engaging storytelling and actionable wisdom, Kawasaki's work has helped businesses, nonprofits, and individuals move from 'good enough' to truly remarkable. His legendary enthusiasm for technology, innovation, and human connection shines through everything he does, making him a trusted voice in leadership and personal influence worldwide.

Biggest Takeaway

Learn how to change not just what people think, but what they feel and do—without manipulation or empty tactics. You’ll gain actionable skills for crafting stories that move people to action, creating win-win situations, overcoming resistance, and making your influence endure. At the same time, you’ll grow a resilient mindset, experience more satisfying daily interactions, and set yourself apart as someone who uplifts, empowers, and inspires those around you. Expect to see measurable improvements in leadership, teamwork, persuasion, and everyday happiness.