Ask Yourself Yes-or-No Questions to Build Real Habits

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Most people pledge to improve—eat better, exercise, call family—then watch good intentions fade by mid-week. Behavioral science reveals why: intentions become action, and action becomes identity, when choices are made binary. By framing your intended action as a yes/no question (rather than a vague promise), you force your mind to confront the gap between aspiration and behavior.

This effect, called the question-behavior effect, is especially powerful when 'yes' would bring you closer to who you want to be. It triggers discomfort at inconsistency (cognitive dissonance) and nudges action. Asking “Will I do this?”—not “Can” or “Would”—compels commitment. When you record your answers and invite others to check in, accountability multiplies.

From world leaders to athletes to everyday people, those who adopt direct yes/no questions see their goals gain teeth. It might feel awkward or confrontational—but it works.

Tonight, make a list of one or two habits you want to solidify and rewrite each as a yes/no question: 'Will I read for 10 minutes?' or 'Will I avoid screens after 10 pm?' Each morning, answer honestly and review at night—no storytelling or excuses, just yes or no. Rope in a friend, coach, or family member to ask you as well, supporting your resolve and building momentum. You’ll be surprised how such a simple shift spikes your consistency and lets you see where you’re fooling yourself. Give it a shot for a week and track what changes.

What You'll Achieve

Create stronger habits, reduce excuses, and see clear progress by making your intentions explicit and binary. Internally build greater self-honesty; externally, see tangible progress in daily routines.

Turn Intention Into Action By Asking Direct Questions

1

Frame your desired action as a yes/no question.

Instead of telling yourself 'I will work out today,' ask, 'Will I work out today?' This simple shift leverages cognitive dissonance and makes you more likely to follow through.

2

Regularly ask others yes/no questions that reinforce their aspirations.

Help friends, coworkers, or family by asking binary questions aligned with who they want to become. This makes excuses harder and intentions stronger.

3

Keep a record of your answers.

Track your daily yes/no responses and observe trends, which builds accountability and reveals where your intentions drift.

Reflection Questions

  • What’s a habit I keep failing to build—and how could I reframe it as a yes/no question?
  • How do I feel when I answer 'no' to an aspiration?
  • Who in my life will support or challenge me by asking direct questions?
  • How does my self-image shift as I accumulate more 'yes' answers?

Personalization Tips

  • Keep a notepad on your kitchen counter with a daily 'Will I eat vegetables today?' question.
  • In a training group, ask each person 'Will you complete your run today?' and check in at the end of the day.
  • Mentors can ask mentees, 'Will you send your job applications this week?' then set a reminder.
The Diary of a CEO: The 33 Laws of Business and Life
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The Diary of a CEO: The 33 Laws of Business and Life

Steven Bartlett
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