Yes!: 50 Scientifically Proven Ways to Be Persuasive
Uncover the real science behind influence and discover why small changes lead to big results
About This Book
Discover the hidden mechanics of persuasion used by top leaders, marketers, and everyday people to achieve dramatic influence in work and life. Through real-world examples and unexpected scientific findings, you will learn how tiny tweaks in communication can dramatically impact decisions—whether you're convincing a team, winning over a skeptic, or guiding your family. These insights shatter common myths, replacing guesswork with proven methods backed by decades of behavioral research. Prepare to challenge your assumptions, unlock new confidence in social situations, and experience the powerful feeling of making a difference with every 'yes' you receive.About the Author
Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini are global leaders in behavioral science and social psychology. Their pioneering research, featured in outlets like The New York Times and Harvard Business Review, has shaped corporate, policy, and educational strategies worldwide. Dr. Goldstein is a leading management professor at UCLA, Steve Martin is a behavioral consultant to top organizations, and Dr. Cialdini is the most cited living social psychologist in the field of influence. Their expertise is at the intersection of academic rigor and real-world application.
Biggest Takeaway
Readers will gain the power to make smarter, more persuasive requests and communications in all areas of life. By mastering scientifically validated strategies, you’ll transform your ability to motivate action, build trust, and inspire loyalty from others. Expect measurable improvements in negotiation outcomes, team engagement, sales, reputation, and even personal relationships. Along the way, you'll also develop a deeper understanding of why people say 'yes', how to avoid costly persuasion mistakes, and how to defend against unwanted influence.
Key Insights from This Book
Explore the most important ideas and learn how to apply them in your life.
Why Showing What Others Do Can Change Everything—Use Social Proof for Real Results
Why Highlighting Negative Norms Makes Things Worse—And What To Do Instead
The Paradox of Choice: When More Options Lead to Fewer Decisions—and How to Fix It
The Do-Nothing Option: Why Allowing an Opt-Out Can Increase Commitment
Tiny Requests, Massive Results: The Foot-in-the-Door Effect for Building Momentum
The Peak-End Effect: How the Final Moments Shape Lasting Impressions
Sometimes Less Really Is More: Why Confessing Weaknesses Builds Trust and Influence
Counterfeit Consensus: How the ‘Magnetic Middle’ Can Sabotage Change Efforts
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