The Price of Resistance: Why Delaying Change Kills Opportunity

Hard - Requires significant effort Recommended

When video chat platforms first hit the mainstream, most managers in a growing tech firm shrugged off the idea—they’d always relied on in-person check-ins and email. One junior team member, Alex, noticed the shift and quietly started using a free video app to connect with remote collaborators. At first, setting up calls meant navigating shaky Wi-Fi and fielding jokes from colleagues. Alex kept at it, learning that even a brief face-to-face conversation built warmer rapport and faster results compared to threads that stretched out over days.

A few weeks later, a department head noticed Alex’s team hit a tight project deadline after a spate of quick video sessions. While other teams wrestled with misunderstandings, Alex’s group sorted out blockers in fifteen minutes. Word spread, and team leads began asking Alex for tips. Those who followed early built reputations as connectors, and new opportunities flowed their way. By the time the company formally rolled out video conferencing, Alex’s team was leading training sessions for the rest.

Behavioral economics tells us that first-mover advantage comes not just from access, but from learning and relationships built before the herd arrives. Early adopters also overcome small mistakes when the stakes are low. Ironically, those who delayed faced steeper learning curves and less influence once change became inevitable.

Pinpoint one idea or tool that people around you hesitate to try, then make it your mission to give it a real shot this week. As you use it, jot down the ups, downs, and whatever you learn—don’t worry about being perfect. Afterwards, share your honest take with friends or teammates, focusing on both wins and hurdles. Invite someone to try it themselves, and offer your support. By acting early, you’ll build new strengths, earn trust, and put yourself a step ahead when everyone else catches up.

What You'll Achieve

You'll learn new skills, establish yourself as a trusted source for change, and create chances for unexpected opportunities—plus, you'll build resilience by learning lessons before they matter most.

Adopt First-Mover Mindset in Your Circles

1

Spot one trend or tool your peers resist

Identify a technology, method, or behavior others view skeptically—maybe a new group chat tool, learning platform, or project approach.

2

Test drive it yourself and document the experience

Try it for one week, taking notes on what works, what’s tricky, and what small improvements you notice.

3

Share your honest findings and invite others to join

Give a quick report—either verbally or as a post—explaining not just what you liked, but what challenges you faced. Offer to help a peer try it out.

Reflection Questions

  • What trend or approach have you hesitated to try, and why?
  • What’s one risk you could take this month that might pay off later?
  • How can you use early experiences to support others’ learning?

Personalization Tips

  • At work, someone tries a flexible schedule before it's widely accepted, then documents how it impacts productivity.
  • A teacher pilots a new online quiz format and invites a colleague's feedback.
  • A student uses a new networking app, then shows friends how she found a mentor.
The thank you economy
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The thank you economy

Gary Vaynerchuk
Insight 5 of 9

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